The anti-steroid campaign “Don’t Be An Asterisk” was organized to provide people with knowledge about steroid use, about dangerous things connected with performance-enhancing drugs within and outsides sports in order to promote ceasing using these medicines.
But ”Don’t Be An Asterisk” was in negligence during certain time. The United States Olympic Committee (USOC) and Ad Council make the decision to restore activities of this campaign. It was decided to create a new gateway page for the website and to alter the name from the “Don’t Be an Asterisk” to the “Play Asterisk Free”.
The new website for “Play Asterisk Free” has links and leads to the original “Don’t Be Asterisk” which has been unmodified for more than 2 years. This site promotes the visitors to enter another new page which is on Facebook. So, they can play asterisk free there. The same page will be created on Twitter with the same name “Play Asterisk Free”. So, the popular social media will promote spreading the messages of the anti-steroid.
The initial site DontBeAnAsterisk.com includes an interactive soccer game. Players have to score goals avoiding the asterisks. The asterisks are anabolic steroids. If the interactive soccer players don’t avoid the asterisks, they become much more muscular.
However the game has been established to create the perception among kids that steroids are not safe, the results are turned to be opposite. Kids find it funny to fail avoiding asterisks and to watch how muscles of the interactive soccer players become essentially enhanced. However this game is still available on the website, it is unlikely that it will be able to educate kids that steroids are unsafe.
The principal goal of this anti-steroid campaign is to teach kids that a consumer of steroids is not a trustful person; he\she is “fake”, a “joke” and a “poser”.
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